the serious business of your privacy…

a) Data must be processed lawfully, fairly and in a transparent manner in relation to individuals.

We process personal data relating to decision makers and budget holders in medium-to-large organisations in the UK. The data is gathered from publicly available sources and directly from the companies concerned. We also use the services of a company called who supply us with such details.

b) Data must be collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes.

Data is collected solely for the purpose of compiling a database of B2B contacts and anyone else who has approached us to express their interest in our training facilitation, coaching and role play services.

(c) Data must be adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed.

The data collected is limited to names of senior managers and directors, their job titles, company addresses, company landline telephone numbers and corporate email addresses, unless these were provided by those with whom we have long standing professional or personal relationships, or others who initiated an enquiry about our offer.

(d) Data must be accurate and, where necessary, kept up to date; every reasonable step must be taken to ensure that personal data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay.

Electric Marketing checks all information we have paid for by telephone at least twice a year to ensure that it is kept accurate and up-to-date.

(e) Data must be kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data are processed

If a person leaves their role, their name and contact details are deleted from the database. However the information may still be used for suppression purposes i.e. to ensure that it cannot be added to the database again.

(f) Data must be processed in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures.

Electric Marketing operates a rigorous data security environment. Our website is powered by Squarespace whose security statement reads:

While no service is completely secure, we have a security team dedicated to keeping personal information safe. We maintain administrative, technical and physical safeguards that are intended to appropriately protect against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse and any other unlawful form of processing of, the personal information in our possession. We employ security measures such as using firewalls to protect against intruders, building redundancies throughout our network (so that if one server goes down, another can cover for it) and testing for and protecting against network vulnerabilities.

(g) Individuals have the right to see, correct, restrict access to or remove their personal information.

All requests for data to be removed or amended will be dealt with promptly. 

(h) Complaints. Individuals have a right to complain to the Information Commissioner if they believe that there is a problem with the way their data is being used.

Our company, Lines of Communication Limited is registered with the Information Commissioner’s Office. Follow this link to contact the ICO.

This Website…

1. Privacy Protection

We recognise the need to protect the personal information that might be gathered from our customers, potential customers and visitors to our website. We will only use the information that we collect about you lawfully, in accordance with GDPR. You can access and browse this website without disclosing personal information.

2. Data collection

We collect information about you for two reasons: firstly, to process our business with you and secondly, to provide you with information about our services. All information is gathered and used solely as part of the service we offer you and is processed and stored in accordance with the requirements of GDPR.

We collect personally identifiable information about you if you register to receive details of our services; if you pay for those services; if you contact us with comments or specific requests or if you provide a business card or other details to any of our team.

The elements of your data that we collect may include:

  forename and surname

  title

  company name

  company address, phone and/or fax number

  email address

  where relevant payment or credit card information (e.g. type, number, expiry date)

  other information specific to the nature of our interaction

We also collect anonymous information which is not unique to you such as:

  IP address

  Browser Type

  Access times

  Referring URL

3. User access and control of your data 

You may request a copy of the personal information we have about you and you may correct it if you wish, using the contact details shown above. If at any time you wish to withdraw your consent to our use of your data please contact us or The Data Protection Officer as above.

4. Data use 

We use your data for the following purposes: to process the provision of our services and your enquiries, to provide you with information about our product and services, to inform you about recent developments in our world that we believe may be of interest to you.

5. Cookies

We use cookies to help make it easier for you to access our website. Cookies are pieces of information that a website transfers to your computer's hard disk so that the website can remember who you are. Most websites use cookies. Cookies cannot be used by themselves to identify you. Cookies are also used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. By using our website you agree that we can place these types of cookies on your computer. You may prevent us from storing a cookie on your computer by setting your browser so that it will not accept cookies. However, this will prevent you from placing orders on the site.

6. Data disclosure

The data we gather about you from our website will never be sold on to a third party. In certain circumstances, we may need to disclose your data to appropriate third parties if you breach the terms and conditions of use of this website or our services to you. We may also access or disclose your data if required to do so by law or an authorised governmental body.

7. Security

The security of your data is important to us. We have purchased recommended software designed to protect the security of our website and its users to restrict unauthorised access, improper use, alteration, unlawful or accidental destruction, and accidental loss of personal data. Offline, only members of our team are granted access to such information. Please remember, however, that no data transmission over the internet can be absolutely guaranteed to be totally secure. While we strive to protect your data as best we can, we cannot ensure or warrant the security of any information which you send to us, or which we store.

8. Other websites

This website contains links to other sites. When you choose to visit those sites, we cannot assume responsibility for any other site's content or information handling practices. We encourage you to review each site's privacy policy prior to entering into transactions with the third party-linked site.

9. Privacy support

If you have any questions or comments about privacy, please contact us.