M2: Writing with Impact
to help you to produce writing that is consistently
easy to read
easy to understand
easy to act upon
General Learning Outcomes
Over a practical day you can expect to:
receive feedback and clear tips on how to develop your writing style
revisit the best ways to plan for success
explore techniques to overcome writer's block
practise easy ways to structure your ideas
find shortcuts to finding appropriate tone
know how to capture your core messages
understand how to hook and engage your readers
find fresh ways to breathe life into potentially dry subjects
1. Collect a few samples of your writing and bring them along. This is to help you to identify the strengths of your style – as well as to identify a couple of things you could approach differently.
Samples could include any professional writings you’ve produced thus far, including emails, info updates or presentations. Just a few sides of A4 are fine for us to get a sense of your writing style and strengths.
2. Choose a professional presentation you would either like to develop from scratch or one that you would like to polish up further.
Be sure to bring one-sided print outs of each slide with if you already have a presentation you would like to work on.
3. Ask for feedback on the strengths and weaknesses of your writing. Make some notes - mental notes are fine.
4. Please bring your ideas along, as well as your laptop.
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